From platform choice to a live casino
Six steps from the first call to your first player, and what happens in each week of a Turnkey launch.
Six steps, start to finish
The same path applies to casino, sportsbook, fantasy and prediction launches.
Choose your platform
Pick the casino, sportsbook, fantasy or prediction platform, then Turnkey or White Label.
Configure your brand
Add your brand, domain, markets, currencies, languages and business rules.
Connect your ecosystem
Integrate your payment, KYC, game and CRM providers.
Configure the PAM
Set player rules, bonuses, limits, segments and approval workflows.
Test and launch
Run end-to-end tests with test players, then go live with support that continues after launch.
Grow with AI
Use personalization, analytics and pre-checked operations to improve engagement, with your team making the calls.
What “live in as little as 2–3 weeks” includes
A typical Turnkey launch on the standard platform, with providers you already have agreements with. Your proposal confirms the plan for your market.
Platform and brand
- Your casino instance deployed
- Brand, domain and UI theme applied
- Markets, currencies and languages set
Integrations and configuration
- Payment, KYC and game providers connected
- PAM rules, bonuses and limits configured
- AI features set to work within your rules
Testing and launch
- End-to-end tests with test players
- Back-office walkthrough for your team
- Go live, with support continuing after launch
What can extend the timeline
- Getting a new license or regulatory approval
- Signing new payment or game provider contracts
- Custom features beyond configuration
- Publishing mobile apps to app stores
- White Label deployment on your own infrastructure
Turnkey or White Label?
Both include the full platform and the AI-Powered PAM. The difference is who hosts it and who owns the code, and you can start Turnkey and move to White Label later.
| Compare | Turnkey | White Label |
|---|---|---|
| Best for | Launching fast with less technical involvement | Building a long-term, proprietary platform |
| Launch timeline | As little as 2–3 weeks | Scoped to your infrastructure and customization |
| Hosting | Our infrastructure, managed for you | Your infrastructure, wherever you choose |
| Source code | Not included | Full source code, including the AI models and decision logic |
| Branding | Your brand, domain and UI theme | Your brand, domain and UI theme |
| AI-Powered PAM | Included | Included |
| Customization | Configuration, plus custom work scoped in your proposal | Full control of the codebase |
| Maintenance | Handled by us | Your team, with support from ours |
Not sure which model fits your business?
Whichever model you choose, licensing and compliance in your market stay in your hands. We provide the technology and never touch end users, bets, or funds.
Get your launch plan
Tell us your market and target date, and we'll outline each step with realistic timings.